Enter Zendesk Sunshine. The company’s novel innovation can turn this idea into an apparent reality. Delivered as an open and flexible CRM platform, Sunshine was unveiled in November 2018 at the company’s Relate conference as a way to help businesses break free. The platform has been developed to allow organizations and brands to connect and comprehend their customer data, irrespective of the source of that data.
Zendesk Sunshine offers an engine for designing intelligent workflows, a flexible data layer for capturing and connecting all the customer data, and APIs and SDKs for building modern user experiences. Natively built in the public cloud on Amazon Web Services, Sunshine enables developers to build their own customer apps or services.
Having carved a unique niche in the omnichannel customer support space, Sunshine will push Zendesk further toward success. As Svane announced the launch of Sunshine, he made it clear that this is one of the many steps that Zendesk will be taking to expand the company’s set of products and services—and something that they plan to build on in the coming years. He informs, “In the near future, we will be developing and launching a lot more over the next couple of year s to truly embrace our platform mission. Our ultimate goal is to be a ubiquitous CRM platform where anyone who wants to can build any kind of customer-facing application, and really benefit from the public cloud and from the Sunshine framework and have data flow seamlessly between services, vendors, and applications.
We believe that businesses and developers should take advantage of the public cloud paradigms and use frameworks such as Sunshine to build these applications